Privacy Policy

Effective as of January 12, 2022

PLEASE CAREFULLY READ THE FOLLOWING PRIVACY POLICY OF THE HONEST COMPANY, INC. AND ALL OF ITS SUBSIDIARIES, SUCCESSORS IN INTEREST AND ASSIGNS (COLLECTIVELY, “THE HONEST COMPANY”, “US”, “WE”) BEFORE USING: www.honest.com, all related websites, products, services and related mobile applications (the “Honest Services” or the “Site”).

Your privacy is very important to us. Our Privacy Policy spells out The Honest Company's commitment to respecting the privacy of the members and visitors to our Site. We reserve the right to change this policy at any time, which we'll do through online posting or an email message sent directly to you.

This Privacy Policy describes how The Honest Company collects and uses the personal information you provide to us on our Site. It also describes the choices available to you regarding our use of your personal information and how you can access and update this information.

Collection and Use of Information

We collect personal information from you to provide an efficient, meaningful and customized experience for you on the Site. We collect some or all of the following information from or about you:

• Contact information such as name, email address, mailing/shipping address and phone number
• If you use our mobile application, we may collect your phone number and the unique device id number.
• If you tell us where you are (e.g., by allowing your mobile device to send us your location or using the “Retail Locator” function on our website), we may store and use that information to provide you with location-based information
• Billing information such as credit card number and billing address
• Information related to applications you may submit to be employed by us
• Unique Identifiers such as user name, account number and password
• Preferences information such as product wish lists, order history and marketing preferences
• Your Site activity and behavior (described more fully below in the following sections of our Privacy Policy “Targeted Advertising”, “Cookies and other technologies” and “Web Beacons”).
• User’s date of birth and gender
• Information you voluntarily provide to us in connection with your voluntary participation in a marketing activity or research study such as your buying habits, preferences and opinions on products and services we may offer

As is true of most websites, we automatically gather information about your device such as: Your IP address, time and date of visit, browser type, referring/exit pages, operating system, agent version, platform, SDK version, timestamp, API key (identifier for application), application version, device identifier, iOS Identifier for Advertising, iOS Identifier for Vendors, Media Access Control (MAC) address, International Mobile Equipment Identity (IMEI), Model, manufacture and OS version of device, session start/stop time, locale (specific location where a given language is spoken), time zone, and network status (WiFi, etc.).

We may log this information for system administration and improvement, order verification, marketing and system troubleshooting purposes.

We use this information to:

• Fulfill your order
• Send you an order confirmation
• Assess the needs of your business to determine suitable products
• Send you requested product or service information
• Send product updates or warranty information
• Respond to customer service requests and applications for employment
• Administer your account
• Send you a newsletter
• Send you marketing and promotional communications
• Respond to your questions and concerns
• Improve our website and marketing efforts
• Conduct research and analysis
• Display content based upon your interests
• Evaluate any job applications you may submit to us

Information Provided by You About Others

If you decide to provide personal information about another person (“Other Party”) while using the Honest Services, including programs through which you refer a friend or family member, we rely upon you to obtain whatever consents from the Other Party that may be required by law to allow us to use the Other Party’s personal information. Our use of the Other Party’s personal information will be consistent with this Privacy Policy.

Information You Provide to Facebook and Other Social Networking Sites (SNS)

The Site allows users to access Facebook to interact with friends and to share on Facebook through Wall and friends' News Feeds. If you are already logged into the Site and Facebook or another SNS, when you click on "Connect with Facebook", or a similar connection on another SNS, you will be prompted to link your profiles. If you are already logged into the Site but not logged into Facebook or another SNS that we support, when you click on "Connect with Facebook", or a similar connection on another SNS, you will be prompted to enter your SNS credentials or to "Sign Up" for the SNS. By proceeding, you are allowing the Site to access your information and you are agreeing to the Facebook or other SNS's Terms of Use in your use of the Site. Conversely, if you are not currently registered as a user of the Site, and you click on "Sign in" using Facebook or another SNS that we support, you will first be asked to enter your Facebook or SNS credentials and then be given the option to register for the Site. In this case, we may receive information from Facebook or another SNS to make it easier for you to create an account on the Site and show our relevant content from your Facebook or SNS friends. Once you register on the Site and connect with Facebook or another SNS, you will be able to automatically post recent activity back to Facebook or the other SNS. Any information that we collect from your Facebook or other SNS account may depend on the privacy settings you have with that SNS, so please consult the SNS's privacy and data practices. You have the option to disable Facebook Connect at any time by logging into your Account through the Site and going to settings, "Account Settings", and then unselecting "Facebook". Further, you can edit privacy settings for the reviews that appear on Facebook or disconnect your Site activity stream by visiting the Facebook Applications Settings page.

Mobile Services

We may also collect information from your mobile device if you have downloaded our mobile application. This information is generally used to help us deliver the most relevant information to you. Examples of information that may be collected and used include your geographic location, how you use the mobile application, and information about the type of device you use. In addition, in the event our mobile application crashes on your mobile device, we will receive information about your mobile device model software version and device carrier, which allows us to identify and fix bugs and otherwise improve the performance of our mobile application. This information is sent to us as aggregated information and is not traceable to any individual and cannot be used to identify an individual. You can stop all collection of information by the mobile application by uninstalling the mobile application. You may use the standard uninstall processes as may be available as part of your mobile device or via the mobile application marketplace or network.

Text Messages

You may elect to receive text messages from us. When you sign up to receive text messages, we will send you information about promotional offers and more. These messages may use information automatically collected based on your actions while on our sites and may prompt messaging such as cart abandon messages. To the extent you voluntarily opt to have text notifications sent directly to your mobile phone, we receive and store the information you provide, including your telephone number or when you read a text message. You may opt out of receiving text messages at any time by texting STOP, STOPALL, UNSUBSCRIBE, CANCEL, END or QUIT to our Text Messages. You can also can text either HELP or INFO to receive help at any time.

If you elect to receive text messages from us via our website, mobile application or by sending a text message indicating your consent, you are providing your express written consent to receive recurring marketing or promotional text messages from us (“Text Message”) sent through an automatic telephone dialing system. Message frequency varies. Receipt of Text Messages is optional and not a condition for purchase. You can opt out of receiving Text Messages from us at anytime by replying STOP, STOPALL, UNSUBSCRIBE, CANCEL, END or QUIT to any Text Message. You acknowledge that our text message platform may not recognize and respond to unsubscribe requests that do not include the STOP, STOPALL, UNSUBSCRIBE, CANCEL, END or QUIT keyword commands and agree that Honest and its service providers will have no liability for failing to honor such requests. You can receive help at any time by replying HELP or INFO to any text message. You can also receive assistance by emailing us at support@thehonestcompany.com.

Your mobile provider’s data rates may apply to our confirmation message and all subsequent Text Message correspondence according to your individual rate plan as set forth by your wireless carrier. Under no circumstances will we or our affiliates be responsible for any Text Messaging or wireless charges incurred by you or by a person that has access to your wireless device or telephone number. If your wireless carrier does not permit text messages you will not receive text messages. Neither we nor your wireless provider will be responsible for any delays in the receipt of or failure to deliver any text messages, as delivery is subject to effective transmission from your network operator. Text Message services are provided on an “As-IS” basis. Data obtained from you in connection with any Text Message services may include your phone number, your wireless providers name and the date, time, and content of your text messages. We may use this information in accordance with the terms set forth in this Privacy Policy to contact you and provide the services you request from us. If you change or deactivate the phone number you provided, you have an affirmative obligation to update your account information and the phone numbers attached to your account or unsubscribe from Text Messages pursuant to the procedures set forth herein. Honest also reserves the right to change the short code or phone number from which messages are sent and we will notify you when we do so.

Information Sharing

We will share the categories of your personal information identified above with certain third parties in the U.S. and Canada that perform services on our behalf, (hereinafter referred to as “Service Providers”). The services provided by those third party Service Providers may include: operating the website, hosting the website, providing the products and services you request, authorization and processing of your payments, product fulfillment, fraud protection and credit risk reduction, product customization, serving certain types of advertisements to you, marketing and promotional material distribution (including direct mail marketing), loyalty program management, promotions fulfillment and website evaluation. Those third party service providers are not authorized to use or disclose personal information you provide to us on or through this website for any purpose other than to perform the services designated by us.

We and our third party Service Providers in the U.S. and Canada may also disclose your personal information:

• As required or permitted by law, or when we believe in good faith that disclosure is necessary under the law, such as to comply with a subpoena, in response to a search warrant or other legally valid inquiry, order or similar legal process, including requests or orders from regulators
• To investigate both in the case of a breach of an agreement or contravention of law
• When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, establish, exercise or defend a legal claim, investigate fraud or respond to a government request
• To any other third party with your prior consent to do so

Additionally, we may share email addresses (in a hashed or de-identified form) that have been provided to us by our registered users, with third parties such as network advertisers and ad exchanges (including SNSs), to serve targeted advertisements to you about our goods and services.

If The Honest Company engages in a joint promotion with an affiliate and/or partner, we may share your contact information with our affiliate and/or partner to be used in relation to the promotion. We may share aggregated or non-personal information (such as the number of daily visitors to a particular web page or the size of an order placed on a certain date) with third parties such as advertising partners.

If The Honest Company is involved in a merger, acquisition or sale of all or a majority portion of its assets, you will be notified via email or a prominent notice on our website or both of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

The Site may enable you to post content to SNSs (e.g., Facebook or Twitter). If you choose to do this, we will provide information to such SNSs in accordance with your elections. You acknowledge and agree that you are solely responsible for your use of those websites and that it is your responsibility to review the terms of use and privacy policy of the third party provider of such SNSs.

We will not be responsible or liable for: (i) the availability or accuracy of such SNSs; (ii) the content, products or services on or availability of such SNSs; or (iii) your use of any such SNSs.

Third Party Websites

Our Site may contain links to third party websites or social media platforms.. When you click on a link to any other website or location or social media platforms, you will leave our Site and go to another site, and another entity may collect personal information from you. We have no control over, do not review, and cannot be responsible for, these outside websites or platforms, or their content. Please be aware that the terms of this Privacy Policy do not apply to these outside websites, platforms or content, or to any collection of your personal information after you click on links to such outside websites. We encourage you to read the privacy policies of every website you visit. The links to third party websites or locations are for your convenience and do not signify our endorsement of such third parties or their products, content or websites.

Marketing Communications Choice and Opt-Out

We want to communicate with you only if you want to hear from us. You may choose to stop receiving our marketing emails by following the unsubscribe instructions included in these emails, updating your communications preferences in your membership account on our website or contacting us at the address, telephone number or email address set forth below. Please note however, that as a user of the service, you cannot opt-out of some administrative communications that are reasonably necessary to the service, such as billing or service notifications.

If you decide at any time that you no longer wish to have your SNS account (e.g., Facebook) linked to your account, then you may de-link the SNS account in the "preferences" section in your account settings. You may also manage the sharing of certain personal information with us when you connect with us through an SNS, such as through Facebook. Please refer to the privacy settings of the SNS to determine how you may adjust our permissions and manage the interactivity between the Services and your social media account or mobile device.

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We reserve the right to retain any personal information reasonably necessary to appropriately document our business activities and for archival and record retention purposes to the extent permitted by law, including the California Consumer Privacy Act of 2018 (“CCPA”) as applicable. We will store personal information for as long as reasonably necessary for the purposes described in this Privacy Policy. You may have a right to request deletion of your personal information by us if you are a resident of certain states, and we will use commercially reasonable efforts to honor your request where required by law, but please note that we may be required to keep such information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database, but may remain in our archives. We may also retain your information for fraud prevention or similar purposes.

If you have any questions please contact us at:

The Honest Company, Inc.
12130 Millennium Drive
5th Floor
Los Angeles, CA 90094
Attn: Honest Privacy
Email: privacy@honest.com
Phone: 1.888.862.8818 or 1.310.857.3020

Targeted Advertising

We may share email addresses (in a hashed or de-identified form) that have been provided to us by our registered users, with network advertisers and ad exchanges (including SNSs), to serve targeted advertisements to you about our goods and services. We may work with third parties, such as network advertisers and ad exchanges that use tracking technologies on our websites in order to provide tailored advertisements on our behalf and/or on behalf of other advertisers across the Internet and we may use third party analytics service providers to evaluate and provide us and/or third parties with information about the use of these ads on third party sites and viewing of ads and of our content. Network advertisers are third parties that display advertisements, which may be based on your activities (including past visits to our websites) across the Internet and mobile media (“Targeted Advertising”).

Targeted Advertising (also known as Behavioral Ads) uses information collected on an individual's web browsing behavior on one website (such as the pages they have visited or the searches they have made) in order to target advertising to that individual on another website. Targeting called Cross Device Tracking can also take place across devices such as tablets, smartphones, laptops and smart televisions. Third parties collect this information by placing or accessing cookies or other tracking technologies in your browser when you visit this, or other, websites.

Behavioral Ads enable us to target advertisements to you for products and services in which you have demonstrated an interest. If you object to receiving Behavioral Ads from us on third party sites, you can learn more about your ability to limit Behavioral Ads below. Our third party ad network and exchange providers, the advertisers and/or traffic measurement services may themselves set and access their own technologies on your device and track certain behavioral usage information via a device identifier. These third party technologies may be set to, among other things: (a) help deliver advertisements to you that you might be interested in; (b) prevent you from seeing the same advertisements; and (c) understand the usefulness of the advertisements that have been delivered to you.

Statements regarding our practices do not apply to the methods for collecting information used by these third parties or the use of the information that such third parties collect. We make no representations regarding the policies or practices of third party advertisers or advertising networks or exchanges or related third parties.

While sites use a variety of companies to serve advertisements, you may wish to visit http://www.networkadvertising.org/optout_nonppii.asp , which provides information regarding this practice by Network Advertising Initiative (“NAI”) members, and your choices regarding having this information used by these companies, including the “opt-out” procedures of NAI members. Opting out of one or more NAI members only means that those NAI members not mean you will no longer receive any targeted content and/or ads. You may also opt-out of receiving Behavioral Ads on participating sites and services by visiting the Digital Advertising Alliance (“DAA”) website at http://www.aboutads.info/choices/rs no longer will be allowed under their own rules to deliver Behavioral Ads to you, but do. Please note, if your browsers are configured to reject cookies when you visit an opt-out page, or you subsequently erase your cookies, use multiple devices or change web browsers, your opt-out may not, or may no longer, be effective. We are not responsible for effectiveness of or compliance with any third parties’ opt-out options or programs.

Cookies and Other Tracking Technologies

This Site uses cookies and other tracking technologies. Cookies are small text files of information stored by the Internet browser on your computer's hard drive. For example, cookies may be used to collect browsing data to keep track of your preferences and profile information and to collect general usage and volume statistical information. Some cookies are served by us, and some are served by third parties who are delivering services on our behalf.

The settings feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Some cookies allow you to take advantage of some of the Site’s essential features. For instance, if you block certain cookies, you may not be able to add items to your Shopping Cart, proceed to Checkout, or use Site products and services that require you to sign-in. You may set your Internet web browser to refuse cookies or to remove cookies from your hard drive, but like most sites, our Site does not recognize “Do Not Track” signals. We do recognize signals from the Global Privacy Control. You can also learn more about cookies by visiting www.allaboutcookies.org which includes additional useful information on cookies and how to block them using different browsers.

Web Beacons

Our Site contains electronic images known as web beacons (sometimes called single-pixel gifs) and are used along with cookies to compile aggregated statistics to analyze how our Site is used and may be used in some of our emails to let us know which emails and links have been opened by which recipients. This allows us to gauge the effectiveness of our customer communications and marketing campaigns. We use a third party to gather aggregated information about how you and others use our Site. For example, we will know how many users access a specific page and which links they clicked on. We use this information to understand and optimize how our website is used and also to personalize your user experience.

Security

The security of your personal information is important to us. When you provide such personal information such as a credit card number, we encrypt any transmission of that personal information using secure transport layer security (TLS).

We follow reasonable and generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security.

If you have any questions about security on our Site, you can contact us at:

The Honest Company, Inc.
12130 Millennium Drive
5th Floor
Los Angeles, CA 90094
Attn: Honest Privacy
Email: privacy@honest.com
Phone: 1.888.862.8818 or 1.310.857.3020

A Note About Children

We do not intentionally gather personal information from visitors who are under the age of 13. If you believe that we might have any personal information from a child under 13, please contact us at privacy@honest.com.

Notification of Privacy Statement Changes

We may update this Privacy Policy to reflect changes to our information practices. If we make any material changes, we will notify you by email (sent to the email address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this policy for the latest information on our privacy practices.

A Note to Certain Users Outside of the United States

This site is intended to facilitate the sale of goods and services to residents in the United States. If you are a non-U.S. or non-E.U. user of the Site, by visiting the Site and providing us with data, you acknowledge and agree that your personal information may be processed for the purposes identified in the Privacy Policy. In addition, your personal information may be processed in the country in which it was collected and in other countries, including the United States where laws regarding processing of personal information may be less stringent than the laws in your country and where your personal information may be accessed by the courts, law enforcement and national security authorities as required under the laws of those jurisdictions. By providing your data, you consent to such transfer.

U.S. State Privacy Rights

Laws in certain states require businesses to make disclosures and offer rights to residents of their states with respect to any personal information we may collect or hold about those residents.

To request access to or deletion of your personal information, please submit your request here .

HIPAA

The Honest Company is not an entity that is covered by HIPAA. The HIPAA privacy rules apply to health plans, health care clearinghouses, to any health care provider who transmits health information in electronic form in connection with transactions for which the Secretary of HHS has adopted standards under HIPAA (the "covered entities") and their service providers ("business associates"). This means that the information that you provide to the Honest Company is not protected by the HIPAA privacy rules and regulations.

Notification of Privacy Statement Changes

We may update this Privacy Policy to reflect changes to our information practices. If we make any material changes, we will notify you by email (sent to the email address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this policy for the latest information on our privacy practices.

A Note to Certain Users Outside of the United States

This site is intended to facilitate the sale of goods and services to residents in the United States. If you are a non-U.S. or non-E.U. user of the Site, by visiting the Site and providing us with data, you acknowledge and agree that your personal information may be processed for the purposes identified in the Privacy Policy. In addition, your personal information may be processed in the country in which it was collected and in other countries, including the United States where laws regarding processing of personal information may be less stringent than the laws in your country and where your personal information may be accessed by the courts, law enforcement and national security authorities as required under the laws of those jurisdictions. By providing your data, you consent to such transfer.

Contact Information

You can contact us about this Privacy Policy by writing or emailing us at the address below:

The Honest Company, Inc.
12130 Millennium Drive
5th Floor
Los Angeles, CA 90094
Attn: Honest Privacy
Email: privacy@honest.com
Phone: 1.888.862.8818 or 1.310.857.3020

California Privacy Rights Metrics

This notice section applies to California residents and supplements the Privacy Policy. As defined by the California Consumer Privacy Act of 2018 (“CCPA”), the categories, business or commercial uses, sharing practices and sources of personal information are set forth below. Please see the “Collection and Use of Information” and “Information Sharing” sections of our Privacy Policy for additional details that may be of interest to you.

The categories of personal information Honest collects about you

In the twelve months preceding the date of this Privacy Policy, we may have collected the following categories of personal information listed below. We will continue to collect the same categories of personal information:

• Identifiers - name, email address, postal address, telephone number, account name and password, and IP address
• Protected class information – military or veteran status
• Commercial information – records of products purchased or considered, purchase histories or tendencies
• Professional information – acknowledgement that you are a teacher or member of the military; job title and information about your employer for our B2B contacts; information you provide to us about your job history in connection with applications for employment
• Educational information – student status; information you provide to us about your job history in connection with applications for employment
• Internet or other electronic network activity information device and browser information; browsing and search history on our Site and other movement on our Site , information regarding your interaction with our Site and advertisements
• Geolocation data such as if you enable location sharing or “Retail Locator” functionality on your mobile device
• Audio, electronic, visual, thermal, olfactory or similar information such as in the event you contact customer service, we may record the call
• Inferences such as recommendations of products based on your purchase or browsing history

The business or commercial purpose for collecting your personal information

• To communicate with you about your order, fulfill your order, send you marketing and promotional communications, respond to customer service requests or applications for employment, send you a newsletter and send product updates or warranty information
• To provide you with discounts based on your teacher, student or military/veteran status
• To do business with our vendors and suppliers
• To display content based on your interests and conduct research and analysis
• To improve our website and marketing efforts, and administer your account
• To display retail locations near you that sell our products
• To process and evaluate applications for employment with us
• We may use inferences to display content based on your interests and send you marketing and promotional communications

The categories of third parties to whom we disclose your personal information and have disclosed such information within the past twelve months

• We may have disclosed identifiers for business purposes to the following categories of third parties: Service Providers, that assist with customer relationship management services; assist with operating, analyzing and displaying content on our Site; provide analytics information; fulfill customer orders and process returns; operate our customer service call center; assist with marketing and advertising; provide Site hosting and IT support; assist in processing job applications; provide legal and accounting services; manage business contact information
• We may have disclosed protected class information for business purposes to the following categories of third parties: Service Providers that assist with customer relationship management services; provide analytics; assist with marketing and advertising
• We may have disclosed commercial information for business purposes to the following categories of third parties: Service Providers that assist with customer relationship management services; assist with operating, analyzing and displaying content on our Site; provide analytics information; fulfill customer orders and process returns; operate our customer service call center; assist with marketing and advertising; assist in processing job applications,
• We may have discussed professional information for business purposes to the following categories of third parties: Service Providers that assist in managing business contact information; assist in processing job applications
• We may have disclosed internet or electronic network activity information for business purposes to the following categories of third parties: Service Providers that assist in the operation of our IT systems; assist in providing security services; assist with marketing and advertising; provide analytics information
• We may disclose geolocation data for business purposes to the following categories of third parties: Service Providers that assist with marketing and advertising; assist in delivering location-based
• We may disclose Inferences for business purposes to the following categories of third parties: Service Providers that assist with advertising and marketing and analytics

In the twelve months prior to the date of this Policy, we sold personal information to third party digital advertising networks by allowing such third parties to place cookies or other trackers on our Sites that may collect information about your online activities over time and across different websites or applications. These parties may then use the information they collect to provide you with personalized content and present you with third party products or services in which you may be interested. This constitutes the sale of personal information as defined by the CCPA. The information collected by cookies and other advertising technologies and therefore sold, includes Your Site activity and behavior as well as web browsing behavior on one website (such as the pages visited or the searches made) in order to target advertising on another website (described more fully in the following sections of our Privacy Policy: “Targeted Advertising”, “Cookies and other technologies” and “Web Beacons”). We do not knowingly sell the personal information of minors under the age of 16.

The categories of sources from which your personal information is collected and was collected within the past twelve months

• You, the consumer, when you provide us with personal information directly and when we collect it automatically based on your interactions with the Site
• Customer information we purchase from third parties
• Other sources: publicly available sources such as public posts on social media platforms; from your employer, if you engage with us as a representative of a vendor or supplier

Right to Know and Delete

Under the CCPA, California residents have the right to know about and request deletion of personal information we have collected, with certain limitations.

When exercising your right to know, you have the right to request the following from us:

• The categories of personal information we collect about you;
• The categories of sources from which we collect your personal information;
• The business purpose for collecting your personal information;
• The categories of third parties with whom we share your personal information; and
• The specific pieces of personal information we have collected about you in the previous 12 months.

To request access to or deletion of your personal information, please submit your request here

Right to Opt-out

We “sell” personal information within the meaning of the CCPA through our use of third-party advertising cookies and other technologies. You can direct us not to sell your personal information by submitting an opt-out request here and we will comply with applicable law as to such activity. If you elect to opt-out we will stop the transfer certain information related to our advertising technologies related to our website, as referenced in this Privacy Policy.

Exercising Your Rights – Additional Information

If you have difficulty accessing the webforms hyperlinked above, in order to exercise your CCPA rights, you may also call us at 1.888.862.8818 or email us at privacy@honest.com with a subject line of “MY CCPA Rights.” For your protection, prior to actioning on any of your CCPA requests we will need to verify your identity.

These rights are subject to certain exemptions and exceptions as well as certain steps we must take to verify your identity, such as sending email verification to the contact information provided in your request. If you elect to exercise any of your rights under CCPA, Honest will not deny services, provide a different price or rate for our services, provide a different level of service to you or discriminate against you in any way because you exercised such rights.

When you make a request to know or delete your personal information, we will verify your identity by asking you for identifying information and attempt to match it to information that we maintain about you.

Authorized Agents

You may designate an agent to submit requests on your behalf. The agent must be a natural person or a business entity that is registered with the California Secretary of State.

If you would like to designate an agent to act on your behalf, you and the agent will need to comply with our verification process:

Requests to Know or Delete Personal Information: If the agent submits requests to access, know or delete your Personal Information, the agent will need to provide us with your signed permission indicating the agent has been authorized to submit the request on your behalf. We will also require that you verify your identity directly with us or confirm with us that you provided the agent with permission to submit the request.

Requests to Opt Out of Sale: If the agent submits a request to opt out of the sale of your Personal Information, the agent will need to provide us with your signed permission indicating the agent has been authorized to submit the opt-out request on your behalf.

Please note that this subsection does not apply when an agent is authorized to act on your behalf pursuant to a valid power of attorney. Any such requests will be processed in accordance with California law pertaining to powers of attorney.

California “Shine the Light” Law

If you are a California resident and have an established business relationship with us, you may request a notice disclosing the categories of personal information we have shared with third parties, for the third parties’ direct marketing purposes, during the preceding calendar year.

To request a notice, please submit your request to:

The Honest Company, Inc.
12130 Millennium Drive
5th Floor
Los Angeles, CA 90094
Attn: Honest Privacy
Email: privacy@honest.com
Phone: 1.888.862.8818 or 1.310.857.3020

Virginia Privacy Rights

If you are a Virginia resident, the Virginia Consumer Data Privacy Act (“VCDPA”) grants you the following rights with respect to the Personal Information we collect about you:

Right to Know:Virginia residents have the right to confirm whether or not we are processing their Personal Information and to access such data, including by obtaining a copy of data that they previously provided to us.

Right to Delete:Virginia residents have the right to request deletion of their Personal Information that we have collected about them and to have such information deleted, subject to certain exceptions.

Right to Correct:Virginia residents have the right to ask that we correct inaccuracies in their Personal Information, taking into account the nature of personal data and purposes of processing such information.

Right to Opt Out of Targeted Advertising: We engage in targeted advertising.You have the right to ask us to stop processing your personal information for targeted advertising, consistent with the VCDPA.

Exercising Your Rights and How We Will Respond

To exercise your rights to access, delete or correct your personal information,submit a request here or contact us at privacy@honest.com.